You already know the Starbucks story. Since 1992, its stock has risen a
staggering 5,000 percent! The genius of Starbucks success lies in its
ability to create personalized customer experiences, stimulate business
growth, generate profits, energize employees, and secure customer
loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity
and people-driven philosophies that have made Starbucks one of the world’s
“most admired” companies, according to Fortune magazine. With unique access
to Starbucks personnel and resources, Joseph Michelli discovered that the
success of Starbucks is driven by the people who work there-the
“partners”-and the special experience they create for each customer.
Michelli reveals how you can follow the Starbucks way to

Reach out to entire communities
Listen to individual workers and consumers
Seize growth opportunities in every market
Custom-design a truly satisfying experience that benefits everyone involved

Filled with real-life insider stories, eye-opening anecdotes, and solid
step-by-step strategies, this fascinating book takes you deep inside one of
the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks
Experience is a rich, heady brew of unforgettable user-friendly ideas.

Customer Reviews

Five ways Starbucks does it better, 29 Mar 2007
Reviewer: Rolf Dobelli (Luzern Switzerland) - See all my reviews

Starbucks executives claim that the company’s customer-friendly, socially responsible policies amount to a new business model, and author Joseph A. Michelli generally agrees. Certainly the company has been innovative and wildly successful. Unfortunately, Michelli’s decaffeinated, artificially sweetened account of Starbuck’s retailing prowess often reads as though the writer is giving a boost to the company’s PR department - and the book cover design doesn’t help, with its Starbucks signature colors, logo (dutifully trademarked, as is every mention of every cup of Frappucino®) and inset of the brown, corrugated paper the company uses for cupholders. Some of Michelli’s examples of Starbucks‘ caring policies are banal - opening early or providing a free cup of tea are not major innovations, nor are they transferable examples. Yet the book usefully illustrates how far good service and community relations can go. Each chapter provides a readers’ guide and sidebars about how to apply Starbucks principles to your business. We recommend sipping it for applicable tips and interesting stories.

An insight into some aspirations of Starbucks’ management team, 22 Nov 2006
Reviewer: CS (UK) - See all my reviews
This book is a good read and is best described as a statement of the company’s aspirations. It focuses mainly on the good work that the company does and its contribution to society. I guess that this is how the author gained access to the senior management? An easy read about a high street brand.

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